Learning Environment Reurba2: Overview: Stadionplein Amsterdam

This overview reflects the most important findings on completion of the 10-step process in the ReUrbA² lifestyle learning environment.

Whom are you planning for?

The current and future lifestyles as reflected by the moodboard have been identified as the ones for which this neighbourhood will be planned for in the next decade or so. They have been selected with the general demographic shifts and the specific political ambitions for this neighbourhood in mind.

Yuppie two income 30+

Working class true amsterdam 65+

Alternative former hippie livealoner

What should you plan?

This moodboard reflects the kind of social and living environment that would attract the lifestyles as identified above. Furthermore, people are either looking for a comfortable home with, for example, parking facilities close by, in which case this neighbourhood will have to compete with the suburbs, or a living and social environment with lots of character and a unique identify. Which do you offer?

Living Environment

Neighbourhood orientation

Comfort or Identity

Living Environment

Neighbourhood orientation

Comfort or Identity

Living Environment

Neighbourhood orientation

Comfort or Identity

How should you accomplish this?

In order to create these living and social environments to attract the lifestyles as identified, the following should or should not be done:

Residential concepts

Must do
Larger family apartments, high quality architecture

Must not do
Too many more small cheap rental apartments

Public space

Must do
High quality design, landmark function

Must not do
Functional space only

Degree/type of differentiation

Must do
Use opportunities to attract higher incomes, but do some for lower incomes (especially elderly) as well

Must not do
More cheap rental housing

Important facilities and features

Must do
Pride, build concept that people can be proud of

Must not do
Compromise

Where should you start?

A transitional phase is needed in which pioneers from these lifestyles and who are willing to invest are attracted to the area. In order to attract these pioneers some temporary facilities are needed. This is what you start with tomorrow!

Are there people who want to invest money in an area which is indeed developing but which still has a negative image?

Area does not have a negative image

Are there pioneers who will win other people over once they have been won over themselves?

Yuppie 30+

Which temporary facilities are required in order to breathe life into the transition? Examples may be studios for artists or small workshops for companies in accommodation that is getting too small.

Not required, area just requires to use the present opportunities for upgrading.

See the full report for all the questions and answers.