Do the lifestyle quiz
Do you think lifestyle is another word for target group?
YESYES (0 points)
You are wrong! A lifestyle is certainly not the same as a target group. Target groups show us who people are (age, income, ethnicity). Lifestyles allow us to understand what they want (tastes, preferences, motives, and value systems).
NO (1 point)
Correct! A lifestyle is certainly not the same as a target group. Target groups show us who people are (age, income, ethnicity). Lifestyles allow us to understand what they want (tastes, preferences, motives, and value systems).
2. Do you think that some lifestyles are better than others?
YES (0 points)
You are wrong! There are no good or bad lifestyles. Of course a certain lifestyle is (subjectively) more or less appealing to an individual than another lifestyle. Antisocial behaviour cannot be seen as a lifestyle. It is just inappropriate behaviour.
NO (1 point)
You are right! There are no good or bad lifestyles. Of course a certain lifestyle is (subjectively) more or less appealing to an individual than another lifestyle. Antisocial behaviour cannot be seen as a lifestyle. It is just inappropriate behaviour.
3. Do you think the lifestyle group you belong to is big?
YES (0 points)
You are not the only one. Scientific research shows that most people believe their own lifestyle group is the biggest. It is probably not true though. Most planners and project managers are part of a critical cosmopolitan group. This group is always over-estimated when it comes to regenerating neighbourhoods. The art of lifestyle planning is to let go of your own assumptions and really see things from the point of view of someone else's lifestyle.
NO (1 point)
Well done! Scientific research shows that most people believe their own lifestyle group is the biggest. However, most planners and project managers are part of a critical cosmopolitan group. This group is always over-estimated when it comes to regenerating neighbourhoods. The art of lifestyle planning is to let go of your own assumptions and really see things from the point of view of someone else's lifestyle.
4. Do ambitions, motives and drives have anything to do with lifestyles?
YES (1 point)
Most certainly! Lifestyles are all about people's tastes, preferences, motivation, and ambitions. The art is to understand what drives people.
NO (0 points)
You still don't understand what lifestyles are all about! They are all about people's tastes, preferences, motivation, and ambitions. The art is to understand what drives people.
5. Is knowing what people want enough for lifestyle planning?
YES (0 points)
That is not true: it is not only important to understand what people want, but also why people want it. Look for people's underlying motives. If you understand the motives for certain choices, you will be able to understand their choices in other fields.
NO (1 point)
True: it is not only important to understand what people want, but also why people want it. Look for people's underlying motives. If you understand the motives for certain choices, you will be able to understand their choices in other fields.
6. Do you think you can see lifestyles on the streets?
YES (1 point)
Yes, you can learn a lot by monitoring your area at different times and days of the week. Different lifestyle groups emerge at different times, and will be engaged in different activities. Not all age groups are represented on the streets at the same time.
NO (0 points)
Yes, you can. You can learn a lot by monitoring your area at different times and days of the week. Different lifestyle groups emerge at different times, and will be engaged in different activities. Not all age groups are represented on the streets at the same time.
7. Are lifestyles the only important instrument for demand-driven planning?
YES (0 points)
Wrong! Lifestyles are one of many information sources that are useful in a demand-driven planning approach. Statistics about target groups, for instance, are still valuable and necessary but they are just not enough for demand-driven planning.
NO (1 point)
You are right! Lifestyles are one of many information sources that are useful in a demand-driven planning approach. Statistics about target groups, for instance, are still valuable and necessary but they are just not enough for demand-driven planning.
8. Can you find an unlimited number of different lifestyles in a single neighbourhood?
YES (0 points)
No, you won't find more than four lifestyles in any given neighbourhood. If you do, you are probably taking too much detailed information into account; this makes lifestyle planning impossible.
NO (1 point)
You are right! You won't find more than four lifestyles in any given neighbourhood. If you do, you are probably taking too much detailed information into account; this makes lifestyle planning impossible.
9. Is lifestyle planning something you can do in isolation from the bigger area?
YES (0 points)
No, this would be unrealistic. It is very important to take various external factors into account, such as planned developments in the coming twenty years, political ambitions, and the bigger context of the specific area; it is also important to consult important players in the area.
NO (1 point)
True: it is very important to take various external factors into account such as planned developments in the coming twenty years, political ambitions, and the bigger context of the specific area; it is also important to consult important players in the area.
10. Can you learn anything from existing lifestyle tests?
YES (1 point)
You can! Test your own lifestyle and get in the mood for lifestyle planning. For instance: www.denationalewoontest.nl (available in English). However, for regeneration projects, these standard classifications are too crude as a basis for actual decisions. We therefore want to enable you to develop your own tailor-made classification.
NO (0 points)
You can! Test your own lifestyle and get in the mood for lifestyle planning. For instance: www.denationalewoontest.nl (available in English). However, for regeneration projects, these standard classifications are too crude as a basis for actual decisions. We therefore want to enable you to develop your own tailor-made classification.
Your score out of ten:
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